RAT Zodiac Character Design by MEIDA Original IP
Original Zodiac Concept Development
This RAT character represents one of the twelve zodiac symbols, developed as part of MEIDA original IP system. The design combines traditional zodiac meaning with contemporary character aesthetics. Rounded proportions, compact body structure, and expressive facial details create strong visual recognition while maintaining collectible appeal.
The straw hat silhouette introduces cultural symbolism, while oversized ears and bold eyebrow shape enhance personality contrast. This balance supports both decorative display and character-driven product development across global markets.
Character Styling and Visual Language
This RAT zodiac figure features a soft matte surface texture with controlled grain depth, supporting premium visual quality for plastic character figures. The red scarf adds motion and emotional warmth, while the fish accessory reinforces symbolic themes related to prosperity and harvest.
Color selection follows muted natural tones, allowing easy integration into full zodiac collections or standalone themed releases. The overall styling avoids excessive ornamentation, ensuring long-term visual relevance rather than trend-based design.
OEM & ODM Application Scenarios
This original RAT zodiac IP supports OEM and ODM production programs, including collectible figurines, blind box series, decorative desk toys, and seasonal gift projects. Character structure allows flexible size scaling, paint variation, and accessory customization without altering core identity.
Moreover, this design fits brand storytelling, zodiac-themed campaigns, and cultural merchandise development for international retail channels.
RAT Zodiac Character – Original IP Design Highlights
RAT zodiac character design represents one of the twelve zodiac symbols developed under MEIDA original IP system. This character focuses on clear silhouette recognition, balanced proportions, and strong cultural identity, making it suitable for long-term collectible and decorative applications. Moreover, the compact body structure ensures consistency when presented alongside other zodiac characters.
The visual concept blends traditional symbolism with modern character styling. A wide straw hat forms a distinctive outline, while expressive ears and focused facial details strengthen personality contrast. In addition, the red scarf introduces motion and emotional warmth, supporting storytelling value across different display scenarios. As a result, the RAT zodiac character design feels lively without relying on excessive decoration.
Material surface treatment follows controlled matte texture logic, allowing stable visual quality for plastic character figures. Furthermore, the fish accessory reinforces themes related to prosperity and seasonal abundance, adding symbolic depth while remaining production-friendly. Color selection stays within muted natural tones, which helps maintain visual harmony across full zodiac collections.
From a production perspective, this RAT zodiac character design supports OEM and ODM development for collectible figures, blind box series, and themed decorative toys. The structure allows flexible scaling, repaint options, and accessory adjustments without breaking original IP identity. Therefore, the design fits brand storytelling projects, cultural merchandise programs, and international retail distribution where originality and consistency matter.
